NCA Threatens Suspension of Multichoice Ghana Licence Over “Exploitative” DStv Pricing

The National Communications Authority (NCA) has formally informed Multichoice Ghana Limited of its intent to suspend the company’s authorization to operate its Subscription Management Service for Satellite Television Broadcasting (Pay TV Direct-to-Home Bouquet).

This decision follows a directive from the Minister for Communications, Digital Technology and Innovation, Samuel Nartey George, and comes amid tensions between the Minister and Multichoice Ghana, operators of DStv. The Minister has accused the company of imposing excessive and unjustified subscription fees on Ghanaian consumers.

He has pledged to take regulatory action, labeling Multichoice Ghana’s pricing model as exploitative and unmindful of the prevailing economic difficulties in the country. In response, Multichoice Ghana issued a statement on Sunday, August 3, calling the Minister’s directive to the NCA “regrettable” and stating that further fee reductions are not possible under current market conditions.

However, the Minister rejected that explanation, arguing that the company’s stance does not acknowledge the economic challenges facing ordinary Ghanaians.

In a statement released on Thursday, August 7, the NCA said its planned action is being pursued under Section 13 of the Electronic Communications Act, 2008 (Act 775), citing that Multichoice Ghana’s pricing approach is “inimical to the public interest.”

In line with legal requirements, Multichoice Ghana has been given a 30-day period to respond. Within this timeframe, the company is entitled to present its views, implement corrective measures, or submit a formal objection to the intended suspension.

“By this notice, Multichoice Ghana has thirty (30) days within which the company may present its views, or provide remedial action, and submit a written statement of its objections to the suspension of the authorisation,” the NCA stated.

This move represents a major regulatory shift in Ghana’s pay-TV landscape, as the NCA exercises its authority to uphold fairness and transparency in the communications sector.

Further developments are anticipated once the 30-day response period ends. The Minister's stance comes amid growing public outcry over DStv’s pricing, prompting calls from various quarters — including the Minority in Parliament — for intervention.

While the Minority advocates for dialogue and constructive engagement between the Ministry, Multichoice Ghana, and the NCA, the Minister remains firm in pursuing regulatory measures.

Also read related news: Government Gives DSTV Ultimatum to Reduce Prices or Face Licence Suspension