Minister for Sports in Talks with SuperSport for Local League Coverage – Majority Leader, Mahama Ayariga
The Minister for Sports is set to engage in negotiations with SuperSport, a leading sports broadcaster, to secure coverage for Ghana’s local football leagues. According to the Majority Leader, Mahama Ayariga, this initiative aims to boost the visibility of Ghanaian football by ensuring that local matches are broadcast to a wider audience. The move is expected to enhance the league’s commercial appeal, attract sponsorships, and improve the overall standard of the game.
Ayariga emphasized that the lack of consistent television coverage has hindered the growth of local football, affecting clubs, players, and stakeholders. With SuperSport’s involvement, Ghanaian football would gain access to a broader viewership, including international audiences, which could open doors for players seeking opportunities beyond the local scene. The initiative aligns with the government’s broader goal of revitalizing the sports industry and making it a more viable career option for young talents.
Securing a deal with SuperSport could be a game-changer for Ghana’s football ecosystem. Increased media exposure would not only raise the profile of local leagues but also boost fan engagement and stadium attendance. Additionally, financial inflows from broadcasting rights could provide much-needed resources for clubs to invest in infrastructure, player development, and better management. If successful, this partnership could mark a turning point for Ghanaian football, ensuring sustainable growth and global recognition.
